For this project, the name, copy, and color palette was given. They wanted us to create their story within their branding, with Green Thumb coming from humble beginnings, eco-friendly, and to show they value relationships with customers and education around the industry. We created logos, branding, and assets for print and online use with a elegant, down to earth feel. We wanted to showcase the elegance in a business that is family owned, prioritizes relationships, and truly care about the industry in this loud and busy world.