They have pride with creating a community by having urban farming lessons, whether that is people getting started or need help with techniques. They needed to increase the number of customers purchasing spots for the gardening class by 10% compared to the same month of the previous year. Their target is women and men in their 20s-40s, that are health-conscious people, and they live in small spaces or have limited land. These limitations are usually with those that live in the city or urban area, and they value community with learning.